I began my internship at C2 Strategic as a Summer Marketing Intern and was successfully retained as a contributor during the fall semester of my senior year due to the value of my digital marketing efforts.

During this period, I focused on tangible results:

• Digital Campaign Management: Managed the strategy, execution, and optimization of client and internal digital ad campaigns across Google Ads and LinkedIn, leading to improved efficiency and higher conversion rates.
• Content Strategy & Execution: Developed and executed detailed content calendars for social media, email, and blog platforms, resulting in increased audience engagement and visibility.
• Data-Driven Optimization: Analyzed performance data from Google Ads and utilized audience insights from Meta platforms to refine messaging and strengthen results across all digital campaigns.
• Cross-Functional Support: Contributed to overall marketing efforts through website updates, webinar support, and assisting creative teams with design and photography special projects.

My work creating and updating webpages on the company's website using WordPress and utilizing digital design and formatting skills.

I provided hands-on support for the creation and optimization of Search and Display advertising campaigns within Google Ads, targeting both client and internal marketing objectives. My core responsibilities included daily monitoring of performance data and in-depth analysis of metrics such as Quality Score, Cost Per Click (CPC), and conversion rates. I utilized these analyses to refine keyword targeting, improve ad copy, and optimize bidding strategies, directly leading to improved campaign efficiency and maximizing ROI for client initiatives.

I supported the ideation, execution and optimization of paid digital advertising campaigns across Meta platforms (Facebook/Instagram) for both client and internal initiatives. My responsibilities included assisting with ad setup, monitoring daily performance, and analyzing key metrics to ensure efficient budget allocation. I leveraged audience segmentation and utilized platform insights to refine ad creatives and targeting parameters, successfully contributing to improved campaign efficiency and higher client conversion rates.

I significantly contributed to C2 Strategics' digital presence by planning and executing comprehensive social media strategies for both client and internal marketing efforts. My responsibilities included developing detailed content calendars and authoring compelling posts across various platforms. This focus on high-quality content led to increased audience interaction, higher engagement rates, and greater brand visibility across key social channels, often supported by audience insights from Meta platforms.

I optimized of core service pages on the company's website, leveraging industry-standard tools to drive improved search performance. I utilized SEMRush to conduct systematic SEO audits, analyze keyword gaps, and guide content strategy. This work included implementing on-page best practices, such as updating meta descriptions, optimizing schema, and refining content, across key verticals (e.g., Manufacturing, Government). My efforts successfully elevated page quality scores, contributing directly to enhanced organic visibility.

I executed the content marketing strategy for our bimonthly blog series by creating persuasive email copy used in hour-post-launch alerts. This essential communication channel was instrumental in achieving high open rates and ensuring prompt notification for key internal and external stakeholders.

I managed a bi-monthly editorial calendar and oversaw the full production workflow for the 'Insights' page.

The screenshots below showcase a specific project I independently authored and produced, from the initial writing and WordPress design to the final email distribution.